The man this
is named after.

Forty years of pulling wire.

The founder's grandfather was a journeyman electrician for fifty years. He started his career before GFCIs were code, before AFCIs existed, before half the panel manufacturers he came up with had gone out of business.

He worked through three building booms and two recessions. He wired the first restaurants in his town. He pulled service into farmhouses that didn't have it yet. He rewired offices that had outgrown their panels twice. He showed up the morning a substation went down and stayed for the three days it took to bring the block back online.

He kept a binder of every job. Address, date, scope, what he found, what he changed, what to come back and check. The binder is still in a garage in Escondido. Some of the entries are forty-five years old. The first hundred or so are in his handwriting; the rest are typed, because his wife eventually got him a word processor.

He knew what the new generation was up against before most electricians did. He saw the EV chargers coming. He saw the heat pumps coming. He saw the rooftop solar coming. He sat his two grandsons down at the kitchen table one afternoon and told them this:

"Every wire I ever pulled is going to need to be re-pulled. And there isn't going to be enough of us to do it. Learn the trade. Do it right. There will always be work."

So they did.

Holding the flashlight, then pulling the wire.

The grandsons started by holding the flashlight. Then by handing him the tool he asked for. Then by pulling Romex through stud bays with his voice coaching them from the other side of the wall. Then by bending conduit. Then by terminating a panel under his watch. Then by bidding small jobs of their own.

The small jobs got bigger. Service upgrades. EV chargers. Solar tie-ins. A heat pump retrofit for an HVAC company that didn't know how to land the disconnect. A panel swap for a coffee shop that had outgrown its 100A. A first whole-house rewire on an older ranch where every neutral was sharing.

At some point a contractor on a job asked who they worked for. There wasn't a name yet. The older grandson said, "We work for our grandfather, kind of." The contractor said, "You should put that on a truck."

They thought about it for a while. Then they named the company after the man who taught them.

The grid is being rebuilt — and it isn't being rebuilt by the big utilities.

PG&E, SDG&E, Southern California Edison — the three biggest electric utilities west of the Mississippi — are pouring billions into transmission lines, substations, high-voltage rebuilds, and wildfire hardening. That work is enormous and it matters. It stops at the meter.

Everything past the meter is ours.

America has roughly 130 million electrical services in use. Most of them were sized for a refrigerator, a toaster, and a furnace. Now they're trying to carry an EV, a heat pump, a solar array, a battery, an induction range, and a home office full of chargers. The big utilities can't do that work. They're focused on the wire upstream of you. The wire at you, the wire past you, the wire inside the building you own — that needs a licensed crew that shows up on time and does it right.

That's where the work is. That's where it's going to be for the next thirty years. That's all we do.