— Richard Ingalls, every job, every year, since 1962
Chapter 02 · The trade
Forty years of pulling wire.
Richard Ingalls was a journeyman electrician for forty years. He started his career before GFCIs were code, before AFCIs existed, before half the panel manufacturers he came up with had gone out of business.
He worked through three building booms and two recessions. He wired the first restaurants in his town. He pulled service into farmhouses that didn't have it yet. He rewired offices that had outgrown their panels twice. He showed up the morning a substation went down and stayed for the three days it took to bring the block back online.
He kept a binder of every job. Address, date, scope, what he found, what he changed, what to come back and check. The binder is still in a garage in Escondido. Some of the entries are forty-five years old. The first hundred or so are in his handwriting; the rest are typed, because his wife eventually got him a word processor.
Richard knew what the new generation was up against before most electricians did. He saw the EV chargers coming. He saw the heat pumps coming. He saw the rooftop solar coming. He sat his two grandsons down at the kitchen table one afternoon and told them this:
"Every wire I ever pulled is going to need to be re-pulled. And there isn't going to be enough of us to do it. Learn the trade. Do it right. There will always be work."
So they did.
⌖ Escondido · 2014 · The kitchen-table talk
Chapter 03 · The grandsons
Holding the flashlight, then pulling the wire.
The grandsons started by holding the flashlight. Then by handing him the tool he asked for. Then by pulling Romex through stud bays with his voice coaching them from the other side of the wall. Then by bending conduit. Then by terminating a panel under his watch. Then by bidding small jobs of their own.
The small jobs got bigger. Service upgrades. EV chargers. Solar tie-ins. A heat pump retrofit for an HVAC company that didn't know how to land the disconnect. A panel swap for a coffee shop that had outgrown its 100A. A first whole-house rewire on a 1962 ranch where every neutral was sharing.
At some point a contractor on a job asked who they worked for. There wasn't a name yet. The older grandson said, "We work for our grandfather, kind of." The contractor said, "You should put that on a truck."
They thought about it for a while. Then they named the company after the man who taught them.
Chapter 04 · The thesis
The grid is being rebuilt — and it isn't being rebuilt by the big utilities.
PG&E, SDG&E, Southern California Edison — the three biggest electric utilities west of the Mississippi — are pouring billions into transmission lines, substations, high-voltage rebuilds, and wildfire hardening. That work is enormous and it matters. It stops at the meter.
Everything past the meter is ours.
America has roughly 130 million electrical services in use. Most of them were sized for a refrigerator, a toaster, and a furnace. Now they're trying to carry an EV, a heat pump, a solar array, a battery, an induction range, and a home office full of chargers. The big utilities can't do that work. They're focused on the wire upstream of you. The wire at you, the wire past you, the wire inside the building you own — that needs a licensed crew that shows up on time and does it right.
That's where the work is. That's where it's going to be for the next thirty years. That's all we do.
Chapter 05 · The rules
Three rules. Inherited.
Rule 01
Make it safe first.
Before code, before tidy, before fast, before pretty, before cheap. The wire either kills you or it doesn't. Safety is the first decision every time, and it's never a tradeoff.
Rule 02
Then make it work.
The job is finished when the customer can use it, not when the wire is in the wall. We don't leave a job half-commissioned and we don't blame the next crew for our gaps.
Rule 03
Document what you found.
Every job leaves a record. What was there, what changed, what we'd come back and check. The next person — whether it's us or somebody else — shouldn't have to start over.
Chapter 06 · The arc
Three generations. One trade.
1962
Richard takes his journeyman exam.
Passes on the first try. Starts pulling service for a small commercial outfit in Oceanside.
1978
The binder begins.
Richard starts logging every job. Address, scope, what he found, what to come back and check. The binder still exists.
2014
The kitchen-table talk.
"Every wire I ever pulled is going to need to be re-pulled. And there isn't going to be enough of us to do it."
2018
First bid as Ingalls Electric.
Service upgrade in Encinitas, $3,400. Came in $200 under the next bid and finished a day early.
2022
Crossed 1,000 jobs.
Mix shifted to EV chargers, panel upgrades, and solar tie-ins. Half the work was finishing what another contractor started.
2026 · Now
Snap Identify goes live.
The trade Richard taught — meet the camera in your pocket. AI as the new apprentice. The journeyman still calls the shots.
— END —
The work is the work.
If you have a wire that needs a hand, somebody on our team is awake right now, with a clipboard, ready to bid it.